Honda Sales Operation

Honda Sales Operation. Head Office Honda Sales Operation Astra Motor Head Office Komplek Astra International Gd AMDI B Lantai 1 & 2 Jl Gaya Motor Raya No 8 Sunter 2 Jakarta Utara DKI Jakarta 14330 Indonesia Tel 02165310250.

Honda aims to sell 2 million vehicles overall at the end of the decade which would best 2021&#39s sales figure by 30% EVs would make up 40% of the fleet by that date while hybrids would account for.

PT Astra International Tbk – Honda Sales Operation Karirnas.com

AbstractIntroduction1 Operation ManagementOperation StrategyProduct Design and Process SelectionSupply Chain ManagementQuality ManagementCapacity Planning and Facility LocationWork System DesignConclusionThis paper critically analyzes the elements of operation management such as operation strategy product design process selection supply chain management quality control and operation improvement In the meantime emphasizes the importance of interaction between them to deliver the high quality of products and services to customer effectively and efficiently Some theories are also cited and explained for example Total Quality Management JustinTime Porter’s Value Chain and fishbone diagram which supply enough evidences to allocate the resources control the capacity inventory and demand reduce the cost based on the analysis of five forces and address the problems according to the trance of the source The market environment is dynamic Operation management should have acute sensitivity to the changes and conduct some improvement to align with the environment Key word operation management quality control operation improvement environment change Operation management is to serve the business strategy implement as well as the guarantee of the performance social responsibility and business ethics Operation management is closely concerned with every activity carried out by an organization and facilitates an organization to produce the products and services effectively and efficiently Current operation management environment would be analyzed Lean system is a practice to generate a good concept then integrate effective operations such as Total Quality Management capacity planning and control operation improvement Enterprise resource planning is a software system which is responsible for allocating and monitoring the resources to ensure the quality and cost of product of service delivery Customer relationship management is software to record customer feedbacks and expectations Crossfunctional decision making is a type of decision making carried out among interdepartment which will reduce a lot risk and keep the infor 11 The definition of operation management Operation management is the engine of the business to ensure the right direction the right way and right performance in the process of objectiveachieving 12 Operation in the organization There are three core functions within an organization the marketing functionseeking the market opportunity by identifying the customers’ expectation the product and service development function improving existing products and creating new product and service to carter for the present and potential customers the operation function supplying the customers with high quality and low price products or services Operation management involves a lot of activity in terms of designing the produ 21 Definition Operation strategy is the plan that specifies the design and use of resources to support the business strategy which includes company’s mission environmental scanning and company core competencies 22 The process of operation strategy Before operation strategy formulation three important elements should be identified First is the corporative objective Operation strategy is to serve the business strategy and should align with the corporation objectives Second is marketing opportunity only can be found by identifying the market expectations and evaluation on its extent It is essential to satisfy the customers by supplying the products with some characteristics for example low price dependability and so on Third is 31 The process of product design The first step is concept generation The idea comes from the customers competitor activity and research and development department within an organization Organization needs to understand customer expectations and if appropriate manage those expectations by questionnaire market research customer trial experience Competitors are ones who have the same target market with you It is essential to bring in their ideas as a source of references Benchmarking the process of comparison betwee 32 Product design in Honda Corporation When Honda identified the expectation of cost lesspollution and variation it concentrated on the product design Honda creates a special department to accelerate the product design It is called interdepartmental ‘SED’ (SalesEngineeringDevelopment) which has a quick response in terms of ideas generation design and testing and final design through information flow and cooperation Besides ‘SED’ Honda focuses on the internal combustion engines and introduces ‘CVCC’ (compound vortex cont 33 Types of Process selection Types of process selection are determined by two elements variety and volume If one product needs to be produced in a high volume and a low variety the standard process will be adopted This process is featured by repetitive line with singlepurposed machine and lessskilled workforce For example computers are designed in this way These standardized modules can be produced in higher volume thereby reducing their cost conversely if product need to be manufactured in high variety and l 41 The concept of supply chain management ‘Supply chain management is the business function that link the three components internal function (planning and control to insure the process of products) external supplier (different tiers of suppliers) and external distribution ( logistics traffic management and distribution management to ensure the dependability) (Slack N Chambers S Johnston R 2001) From the definition we can conclude that it focuses on two elements First is satisfying end customers effectively When the custome 42 The component activities of supply chain management It falls into two catalogues from single operation in the chain First is purchasing and supply management on the supply side The objective of purchasing and supply management is to ensure the products and services be of right quality be delivered at right quantity price and time and be flexible in terms of specification and delivery timeSecond is distribution Its purpose is to transport finished products to be appropriate locations for sale to customer With the technology development 43 Supply Chain Management in Honda Honda does build longterm relationship with its suppliers but not use the form of institutional mechanism for example family relationship and supplier association In the purchasing activities Honda intervenes directly in the activities carried out by its component makers For a number of components Honda arranges the purchase of the raw materials two or three tiers back along the supply chain which enable the suppliers gain advantage of price and quality on the other hand Honda often 51 The definition Quality is consistent conformance to customer’s expectation From the definition its function is to coordinate the materials facilities and process to ensure the products and services which the customers believe to be likely 52 Cost of quality Based on the level of quality the costs fall into two catalogues first is quality control costs which include prevention costs (costs of information collection employee training and product improvement) and appraisal costs (costs of testing evaluating and inspecting quality) The second quality failure costs which refer to internal failure costs (costs of inconsistent methods improper materials and temporary people) and external failure (costs of loyalty loss adverse image and bad 53 Total Quality Management ‘an effective system for integrating the quality development quality maintenance and quality improvement efforts of the various groups in an organization so as to enable production and service at the most economical levels which allow for full customer satisfaction’ (Feigenbaum AV 1986) TQC affects every single part of organization in terms of product design process design job design and supply chain control in turn it is affected by others Capacity planning is the process of establishing the output rate that can be achieved by a facility Its function is to keep the supply and demand balanced which not only reduces the cost of inventory but also ensures the market demand to be satisfied 71 The content of work system Work system refers to job design work measurement and worker compensation Job design specifies the work activities of an individual or group in support of an organization’s objectives Some components need to be covered in the process of job design for example the objective requirements and skill required working environment and measurement of the job Work measurement is a way of determining how long it should take to do a job Standard time the length of time it should take a qualif 72 Practices in Honda Soichiro Honda founder of Honda emphasized on workers initiative and was against the hierarchy management structure ‘On the whole people work better if they are not forced and controlled’ (Peters & Waterman 1982) on the other hand he reconciled the vertical and horizontal organizational structure Vertical structure does not only clearly identify the responsibility of individual and group but ensure everything was done in a systematic way with considerable evaluations however horizo All operations are capable of improvement In order to improve the operation it is essential to analyze and judge how the current operations are managed So performance measurement as a prerequisite for improvement was introduced There are five aspects included in performance measurement quality (number of defects per unit level of customer complaints scrap level etc) speed (customer query time order lead time frequency of delivery etc) dependability (proportion of products in stock schedule adherence etc) flexibility (time needed to develop new products range of products machine changeover time etc) and cost (utilization of resources labor productivity efficiency etc) There is a breakthrough way of tackling improvement Business process reengineering (BPR) which has bees defined as the fundamental rethinking and radical redesign of business process to achieve dramatic improvements in critical contemporary measures of performance such as cost quality ser.

Honda Operations and Locations Honda

Sejak tahun 1990 hingga 2013 peran Honda Sales Operation sebagai Dealer Resmi Sepeda Motor Honda terbesar di Indonesia telah menyebar di 21 Provinsi dengan jumlah Dealer Resmi lebih dari 160 Dealer 80 Bengkel resmi dan jumlah pos penjualan lebih dari 100 outlet dan memiliki lebih dari 3550 Karyawan dengan penjualan perbulan mencapai 30000 Unit Category Automotive Rekomendasi Retail SwastaSoftware Version 3Operating System Seluruh Indonesia.

Head Office Honda Sales Operation Astra Motor

Group Sales Operation GSO – WAHANA adalah Divisi khusus Sales PT Wahana Makmur Sejati (Main Dealer Sepada Motor Honda wilayah JakartaTangerang) yang khusus melayani pembelian sepeda motor Honda oleh Group Customer (nonretail) baik dari instansi pemerintah maupun non instansi seperti Perusahaan Swasta BUMD / BUMN Bank Pemerintah dan Koperasi Pemerintah / Swasta.